Ten of the 47 CSAs raised objections in relation to other elements of the draft decisions (one of which was subsequently withdrawn in the case of the draft decision relating to the Instagram service). On the question as to whether Meta Ireland had acted in contravention of its transparency obligations, the CSAs agreed with the DPC’s decisions, albeit that they considered the fines proposed by the DPC should be increased.
#Meta breach full
The DPC’s final decisions on these inquiries also still have not been published, so full details on differences of views between data protection authorities - and other interesting tidbits, such as on how the size of the fines have been determined - remain tbc.īut in a press release announcing the two final decisions, the DPC offers its own spin on the regulatory disagreements - writing: So there could still be years of wrangling ahead before Meta submits to correction via EU privacy law. Given how central Meta’s tracking and targeting ad model remains to its business, the tech giant is extremely likely to appeal the decisions - and if it does that it could open up fresh delays while legal arguments against the now-ordered enforcement play out in the courts. The decision also ensures a level playing field with other advertisers that also need to get opt-in consent.” They must have a ‘yes or no’ option and can change their mind at any time. People now need to be asked if they want their data to be used for ads or not. (And cannot profile and target users who do refuse its surveillance ads.)Ĭommenting in a statement, Max Schrems, the founder of the European privacy rights group ( noyb) that filed the original GDPR complaints, said: “This is a huge blow to Meta’s profits in the EU.
This means it can no longer rely on a claim of contractual necessity to run behavioral ads - and will instead have to ask users for their consent. These new sanctions add to a pile of privacy fines for Meta in Europe last year - including a €265 million penalty for a Facebook data-scraping breach €405 million for an Instagram violation of children’s privacy €17 million for several historical Facebook data breaches and a €60 million penalty over Facebook cookie consent violations - making for a total of €747 million in (publicly disclosed) EU data protection and privacy fines handed down to the adtech giant in 2022.īut now, in the first few days of 2023, Meta has landed financial penalties worth more than half last year’s regional total - and more sanctions could be coming shortly.Ĭorrective measures are also being applied, per the DPC’s PR - with Meta being ordered to bring its processing into compliance with the GDPR within three months.
The DPC’s press release reveals financial penalties of €210 million (~$223 million) for Facebook and €180 million (~$191 milliion) for Instagram - and confirms the European Data Protection Board (EDPB)’s binding decision last month on these complaints that contractual necessity is not an appropriate basis for processing personal data for behavioral ads. The Facebook owner’s lead data protection watchdog in the region, the Irish Data Protection Commission (DPC), announced today that it’s adopted final decisions on two of these long-running enquiries - against Meta-owned social networking site, Facebook, and social photo-sharing service, Instagram. The latest swathe of enforcement relates to a number of EU General Data Protection Regulation (GDPR) complaints over the legal basis it claims to run behavioral ads. Meta is kicking off the New Year with more privacy fines and corrective orders hitting its business in Europe.
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